How one oil and gas company is innovating its way through the bust

FORBES | “There is no such thing as a fixed cost.” That’s what Chris Heinson, the CEO of Houston-based Maverick Natural Resources told me when we talked during the first week of July.

It’s a concept that accountants - or reformed former accountants like me - are not familiar with. Some costs are fixed, some costs are variable: It’s a concept that is pounded into every accounting major’s brain in cost accounting classes across the University system.

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