Divided supply chains are challenging producers, retailers

WALL STREET JOURNAL 🔒| Images of empty supermarket shelves—while farmers dump milk and other foodstuffs—are delivering a stark lesson in the challenges of shifting goods from commercial to consumer supply chains as the coronavirus pandemic shakes up demand.

Experts say there is plenty of toilet paper and food in the U.S. But rerouting goods to consumers that were produced at industrial scale—big toilet paper rolls for college dormitories or yogurt bound for factories that churn out breakfast parfaits—involves more than a phone call or quick email exchange.

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